Jing Betty Feng, Ph.D., is a Professor of International Business at 51吃瓜 (SUNY). She earned her BA and MBA from Michigan State University and her Ph.D. from Georgia State University. Dr. Feng teaches courses in International Business, International Management, Global Strategy, and Creativity and Innovation. Dr. Feng came to academia after seven years of industry experience in supply chain management in global firms such as Dell and Whirlpool.
Her research investigates the dynamics of global business through a focus on intercultural interactions, sustainable internationalization, and the evolving relationship between technology and human behavior. She is particularly interested in how cultural values influence decision-making at both individual and organizational levels. Her work has been published in leading journals such as the Journal of Business Research, International Journal of Cross-Cultural Management, and Management and Organization Review. She has also authored several white papers supporting international engagement for local businesses and contributing to economic development in the Long Island region. She has served on the leadership team for and as an editorial board member for the Journal of Business Research and EIX 鈥� Entrepreneur & Innovation Exchange.
Beyond research, Dr. Feng is passionate about student learning through real-world problem-solving. She previously served as a faculty advisor for the NYS Business Plan Competition and the International Business Club. Currently, she organizes the annual Innovation Challenge to promote multidisciplinary collaboration and creativity among students, while mentoring undergraduates for internships and research opportunities. Her commitment to experiential learning has been recognized through numerous awards and grants that support public interest projects and community-focused initiatives.
Courses Taught
International Business
International Management
Global Strategy
Creativity and Innovation in Organizations
Publications
- Hyejin Cho, Jing Betty Feng and Ebru Ulusoy, Encompassing Diversity in International Business Education: A Case Study of Virtual Service-Learning, Journal of Teaching in International Business, 35(1-2) 2024, 50-73.
- Jing Betty Feng and Xu Zhang, Teaching Social Impact Measurement to Enable Socially Savvy Decisions in Business in A. 艩ilenskyt臈, M.A. Schmitz and S. Toh (Eds.), Teaching social sustainability: A toolkit on circularity, equity, diversity and inclusion in business education, : Palgrave Macmillan (2024), pp. 89-107.
- Andy Chiou and Jing Betty Feng, East Asian American Cultural Essentialism, Frontiers in Organizational Psychology, 2 2024, 1337393.
- Jing Betty Feng and Leigh Anne Liu, Culture Fit and Employee Engagement in Foreign Subsidiaries: Evidence from Chinese MNEs in the United States, International Journal of Cross-Cultural Management, 23(3) 2023.
- Jing Betty Feng, Steven Y. Liu and Leigh Anne Liu, Cognitive Antecedents of EMNEs鈥� Dynamic Capabilities: A Case Study of Global Identity at Lenovo, Journal of Business Research, 154 2023.
- Jing Betty Feng, Long Island Offshore Wind Supply Chain Analysis, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2021.
- Jing Betty Feng and Lawrence Yu, Lenovo 鈥� The Global Challenger From an Emerging Market in S. Cavusgil, P.N. Ghauri and L. Liu (Eds.), Doing Business in Emerging Markets, the third edition, : Sage Publications Ltd (UK) (2021), pp. 178-186.
- Jing Betty Feng, 2020 Long Island Business Development Report, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2020.
- Jing Betty Feng, Integrate LEGO庐 SERIOUS PLAY庐 for Collective Creativity, Entrepreneurship & Innovation Exchange, 2020.
- Jing Betty Feng, Leigh Anne Liu and Chunyan Jiang, What Is Parochialism? A Beast that May Block Chinese Firms鈥� Globalization, Management Insights, (04) 2019, 30-35.
- Jing Betty Feng, Leigh Anne Liu and Chunyan Jiang, Parochialism and its Implications for Chinese Companies鈥� Globalization, Management and Organization Review, 15(4) 2019, 705-736.
- Jing Betty Feng, Innovation challenge engages students at a commuter school, Entrepreneurship & Innovation Exchange, 2018.
- Jing Betty Feng, 2018 Long Island Business Development Market Research Report, commissioned by New York State's Global Working Group, 2018.
- Mala Kaul, Jing Betty Feng and Lars Mathiassen, A semantic sense-and-respond approach to IT-enabled buyer-supplier relationship management: an action research study, International Journal of Business Information Systems, 25(4) 2017, 427-455.
- Wenbo Guo, Jing Betty Feng, Brad McKenna and Pengzhu Zhang, Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China, Asian Business & Management, 16(3) 2017, 187鈥�207.
- Jing Betty Feng, Improving intercultural competence in the classroom: A reflective development model, Journal of Teaching in International Business, 27(1) 2016, 4-22.
- Leigh Anne Liu, Inlow Lin and Jing Betty Feng, Institutionalizing Sustainable Conflict Management in Organizations: Leaders, Networks, and Sensemaking, Conflict Resolution Quarterly, 32(2) 2014, 155鈥�176.
Awards & Honors
- Publication "Improving intercultural competence in the classroom: A reflective development model" received the 2018 CTLT Annual Award for Outstanding Scholarly Publication in the social science or humanities at 51吃瓜, 2018.
- Article entitled "Innovation Challenge Engages Students at a Commuter School" received 2018 Schulze Publication Awards, 2019.
- Farmingdale College Foundation Award for Excellence in Teaching, 2019.
- Article entitled "Integrate LEGO庐 Serious Play庐 for Collective Creativity" received 2020 Schulze Publication Awards, 2021.
- the Best Traveler and Educator Collaboration at Reach the World, 2023.
- Conference paper: Hyejin Cho and J. Betty Feng, "A Service-Learning Approach to Managing Diversity in International Business Education", awarded the Best Paper on International Business Education by Consortium of Undergraduate IB Education (CUIBE), 2023.
